YOUNG MEN ARE HOTTER <br />WHEN THEY ARE COOL

Axe launched a new line of products called “Axe Ice”, with the promise of making your body temperature drop 6 degrees, keeping you chill, and therefore, more attractive.

In an effort to amplify Axe´s global campaign and make it relevant to Mexican consumers, we created a digital platform called “Coolbook, by Axe”.

The objective was to give young men every trick in the book to help them remain cool and confident while they flirt.

To do so, we joined forces with different partners, each specialized in content that responds to our target´s passion points:
-Gaming
-Music
-Lifestyle

We selected different types of influencers, also representative of our main passion points, to share their flirting tips.

This content lived in coolbookaxe.com.mx

Through a digital precision marketing campaign, we directed our target to the coolbook.

With the help of the “Coolbook, by Axe”, young men can now chill&flirt.