RECRUITMENT STRATEGY FOR RETAIL GAS SECTOR

In the complex and fast-changing context of Mexico’s Oil & Gas Reform, the world’s most renown oil companies implemented a partner recruitment strategy taking advantage of their global and powerful brands. In this scenario, Valero -one of the largest independent American oil companies- needed to overcome its low brand awareness in Mexico and communicate their key differentiators to decision makers among the local retail gas companies. We helped them to create an ecosystem that mixed inbound marketing and PR tactics to identify and connect with high quality leads.