ADRESSING THE WORST <br />FLU SYMPTHOM: HATE

Everybody hates the flu. EVERYBODY. People are passionately violent while talking about having a cold. They don´t exhibit such passion while talking about, say, diarrhea, awful as it is.

That inspired us to create a campaign around the hate people experience, and about how our product, FEEL 360, helps them feel the joy of living again.