THE COLD MEDICINE <br />WITH A WARM HEART

Anti Flu Des was an absolute leader in the flu category, but it had no purpose. We helped find the purpose that gave the brand a deeper meaning and a differentiated voice.

It is ANTI anything that makes people feel bad.

When we were invited to participate in Mexico’s famous telethon in favor of children with disabilities, the brand connected its purpose to that of those little warriors, that declared being ANTI giving up, ANTI losing hope, ANTI limits.